PPC or Google Ads
How PPC or Google Ads services can benefit your Business?
Pay Per Click (PPC) is a pivotal part of Search Engine Marketing (SEM) and is exactly what it sounds like, you only pay if the targeted customer clicks on your advertisement.
If you haven’t started with PPC advertising yet, you might be missing out on a ludicrous opportunity. It is a sure-shot way of promoting your products or services to customers instantly as well as has the ability to grow online businesses in a controllable and profitable manner.
PPC or Google Ads are a powerhouse when it comes to conversion, whether it’s increased brand exposure, leads or sales of products on an e-commerce site.
In an era where content marketing is a pivotal part of every digital marketing strategy, PPC can take up middle ground and ensure content such as subscriptions, form entries, contest entries reach the consumer and make their way to the top. It can help foster the entire sales funnel (consumer purchasing journey) from awareness to becoming a loyal customer. In other words, PPC services can help you achieve a massive number of marketing goals.
Another major benefit of PPC advertising run through Google ads is that it can provide you performance details of your impressions, clicks, and conversions making it easy for you to track and measure how your ads are performing and the kind of traffic they are receiving with the budget set, all in real-time. Compare that to other marketing approaches and you’re bound to find none that delivers stats and insight into direct results like PPC.
How to decide whether your business requires PPC campaigns?
LOREAM IPSUM IS SIMPLE
One size does not fit all, the same is applicable for any marketing approaches that you want to leverage for your business. Before jumping on the PPC bandwagon, you need to consider whether PPC services are the right fit for you.
A great advantage of PPC is that it can bring in a ton of visibility and sales for your business, but the bigger question is- are you prepared for the gush of potential customers? Your sales team needs to be large, fast and strong enough to handle inquiries from a huge number of customers, if not it’s best to wait it out as it can be detrimental to your company image.
You also need to determine if your website and landing page are aesthetically as well as physically ready to see a huge flow in traffic and ready to impress the customers to a sale. If they aren’t ready, know that it’s not yet time to implement PPC.
In order to run PPC campaigns that lead to high click-through-rates (CTR) an understanding of your business and it’s target audience is crucial. However, if you aren’t fully aware or don’t want to target a specific demographic, then your PPC campaign may be less effective.
On the contrary, it’s vital that the cost of the click on an ad costs less than a visit to your site. For example, if you pay $3 for PPC advertising but your product is $4 then PPC is not worth taking up. On the other hand, if your product costs $20 and the cost of advertising is $5, that’s an appreciable and significant profit margin.
So before you go ahead with PPC services, it’s best to make a benchmark and evaluate the pros and cons involved for your business. If the pros outweigh the cons then don’t wait up, get started today!
Why Choose Our PPC management services?
When it comes to implementing PPC management services for your business, you want a company that knows exactly what they are doing and get the results you can be satisfied with. Here is why 10XDigitals is the one to pick!
Google Ads the 10XD way!
Every successful PPC campaign needs an unsurpassable process. Here is ours!
We do the heavy lifting when it comes to analyzing your target audience and discovering their overall decision-making process, i.e. demographic info, status as well as interests which ultimately leads us finding out what makes them click in order to help your business get higher engagement and more conversions with our PPC services
We win the PPC battle by conducting a thorough competitor analysis covering a wide range of questions such as who are the competitors, what keywords are they ranking for, which devices are they leveraging most for their campaigns, what is the budget they are setting and of course what ad copies are they creating.
We utilize current data to predict the ROI your business can achieve by determining the monthly ad spend your business needs to reach it’s marketing goals. This ensures we make a well-informed decision for your business by evaluating multiple approaches and pick only the best ones that will get you the desired results.
A team, that can trusted.
LOREAM IPSUM IS SIMPLE
Our experienced team at 10XDigitals provides a complete overview of the marketing efforts backed by data to help you focus on the goals you want to attain for your business. We also provide actionable recommendations on ways you can improve, so the first word that comes to your mind is “Success”.