Digital Marketing for photographers has become an increasingly important part of the business. Businesses that have a very strong online presence will experience more success and higher returns on investment. Photographers these days are constantly trying to find creative ways to promote their work and attract new clients. With having so much options for marketing available, it can be hard to know where to start. Digital Marketing is a hot topic for photographers. There are many different strategies that can be used to capture the attention of potential clients, and this article will outline some of them. 10XDigitals have incredible ideas to help you reach your potential clients and grow your business.
As a photographer, you may not have the same marketing skills as other professionals. 10XDigitals has put together some great tips and tricks on how photographers can market themselves online – don’t miss out!
The following blog post is meant as an informational guide on how to use digital marketing effectively for photography business owners who want their work to stand out in today’s competitive marketplace. It will include tips and advice from industry experts as well as sample campaigns that have been successful in the past.
These are the strategies you can start with –
Online Portfolio:
This will give potential clients and customers the opportunity to see your work with just one click! Make sure that the photos look sharp and professional, as well as show off your best work. If there are any galleries in which you belong or have submitted pieces into, make sure these are also listed so people can find out more about what they offer from other sources rather than solely relying on their own website. You can showcase your portfolio on free platforms like Behance, 500px, 35 awards or other online portfolio sites. You can also create a free website for your photography business with Wix and many more solutions available in the market today. Some paid ones are Photoshelter and Foliolink.
Social Media:
If you’re a photographer, having a social media presence is important for building your business. You can build relationships with potential clients and grow your fan base by doing some of the following –
– Create content on social media platforms such as Facebook, Instagram, WordPress or Tumblr; post pictures with short captions of the session details in order to build rapport with prospective clients.
– A picture is worth 1000 words! It’s often said that a picture tells more than just what it looks like – so use this idea when composing them for social media posts.
– Get creative and include things about light direction, time of day or location, anything relevant will be really helpful when trying to convey information about the shoot.
– Find photography groups in your town/city (local Facebook pages) and start discussions about events happening around where you live. Be sure not to post any pictures unless they’re within context; people will remember this for when it comes time for them to hire a photographer too!
– Get involved with forums that relate specifically to the type of photography work you do – whether it be portrait sessions, landscape or lifestyle photography, it can help them reach you in no time.
Blog:
One of the best ways to increase your social presence as a photographer is by having an active blog. It’s important that you update it with fresh content on a regular basis, and make sure to share specific information about what type of photography services you offer – people will find this useful when searching for photographers! The more images you have uploaded to your website or blog, better the chance there is someone who might want one. Your photos should also be tagged appropriately so they can show up in Google image search results; if not enough time has elapsed since uploading them, try updating their labels periodically.
Search Engine Optimization (SEO):
SEO, or Search Engine Optimization is one of the best ways to increase social presence as a photographer. When people are looking for content online they use keywords in their searches and these keyword phrases correspond with SEO articles that rank higher in Google’s search results pages (SERPS) than others. This gives photographers an opportunity to create valuable blog posts on topics related to photography which will have a better chance of being found by potential clients and followers when they do searches about them. The key here is not only creating quality content but also making sure it has relevant tags so readers can find it more easily when searching for information specific to what you offer your customers.
Google Adwords:
Adwords is a great way to generate new business for photographers. If you want people who know they need a photographer, but maybe not which one specifically, use Google’s targeted advertising system (AdWords) to reach them with an advertisement when they search for related keywords like “family photographer.” Adwords can be used in many different ways but the primary purpose of adwords is on-line advertising, which by definition means targeting specific demographics – as opposed to traditional media (e.g., newspapers) that are affordable and still have reach globally, even though they have less targeted audiences.
Pay Per Click Advertising:
A photographer is always trying to find the best solutions for their marketing needs. It’s difficult to stand out, and it can be hard to get noticed with so much competition. Plus, you need an effective way of communicating your unique skills without spending a fortune on ads that don’t work! Pay per click advertisement might just be the solution photographers are looking for when they want more clients while controlling costs and gaining visibility in search engines. PPC ads are a great way to draw attention. It is difficult for new websites and photographers to get traction, so using PPC ads can help with that. This allows the photographer to focus on optimizing their website content while still getting some traffic from these paid advertisements.
Photography is an industry that has seen significant changes in the last decade. The challenge for photographers today is not just how to get more clients, but how to find a way to differentiate themselves from other competitors and create loyal customers who will come back time after time. These 10XDigitals six marketing tips offer insightful strategies on how photography businesses can do this with their own website, social media pages, blog posts, advertising campaigns and some SEO tricks. To conclude, which of these 10XDigitals strategies have you implemented or would like to implement? Let us know in the comments section below!
