Marketing for Doctors - A complete guide

The more you reach, the better it is for the world

India has one doctor for every 1,457 citizens according to Business Standard. Though the human body has a brilliant mechanism to heal itself where trillions of body cells are always on work for us but sometimes we need a repair when it breaks down. If we talk in terms of economic terminologies then there is huge demand and supply is less. In this scenario it is important to reach the right person and provide help. Marketing for doctors will enable them to be able to help more and more needy patients.
Online marketing campaigns for doctors is like marketing for other products or services. In the process of doing medical marketing for doctors, one should always focus on what marketing message you are passing to your audience. All the marketing campaigns should reciprocate the feeling of trust. If you are able to build trust for your brand then you have one half the battle. In the series Made in China on Netflix in which Raghu (an aspiring entrepreneur) is trying to sell a medical product but was unable to sell it. Then he collaborated with Dr. Tribhuvan Vardhi who was a trusted doctor and marketed everything around Mr. Vardhi and his sales broke the roof.
You have to think not about selling a service but about building a brand. After running many marketing campaigns for doctors I have listed down 11 medical marketing strategies that worked for doctors and will definitely work in 2020:

11 Digital Marketing Tips for Medical and Health Industry.

We have listed 11 digital marketing tips medical and health industry or doctors should follow to grow their reach online and reach more people and help them with their services:

Website Creation

In today’s world before buying any product or availing any services customer/consumer do research. First point of research for any customer is the website. If a doctor has a clean, good looking website with all the relevant information which should be present on the website then it will build up the trust. There are few things which should be considered while making a website:
  1. Good UI/UX
  2. Easy to find information
  3. Website should answer patients questions
  4. Book an appointment functionality will be an added advantage
  5. Website should be secure
  6. Website should load fast
  7. Add testimonials to build trust

Search Engine Optimization.

Work of marketing a doctor doesn’t end here just by making a website. It doesn’t make sense if we create a beautiful website, invest time and efforts and it doesn’t not rank on Google or is not visible to the target audience. Hence we should optimize the website for the search engines so that if someone is searching for services that you offer then your website should rank at least on the first page of the search engine result page (SERP) to get traffic on the website and hence make them to book a consultation

Local SEO

85% of the doctors get patients from the same city or the nearby places. It is very important for them to rank for the city they are located in so that footfall to their center/clinic is maximum. Local SEO is about how to optimize your website and your business to rank better for a local audience. A website can give you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your clinic, you’ll need to optimize business for local SEO as well. You need to optimize for your city name, optimize your address details. In short: you need to optimize so people know where you are located and are able to find you offline so that footfall at your clinic increases. Few of the activities one should perform to optimize business for local SEO are:

  1. Google My Business: In early days if we had to call a person we used to pick up a phone directory, search their number and call them. But the world and technology has evolved now. Google maintains its own online directory which is called Google My Business. You can register your clinic there add the relevant information and if optimized well then you might rank for the top 3 local listings which can help you get more phone calls, website and clinic visits
  2. Optimize website: Make sure you mention in the content that your website is targeting what all areas to get better reach 
  3. Get links from the local listings and directories which will indicate the search engine that your business operated in which locality
  4. Get local reviews, because it builds trust and authority 
  5. Be active of social media

Video Marketing

According to Merchdope 300 hours of local content is uploaded on YouTube per minute, and its crazy. Video marketing in the present and future. It is much easier to consume video content then reading a long blog. Video’s can be interactive and give a personal touch to the audience. Doctor’s know what problems their patients usually phase and try to make videos on those topics. Because of this first hand information coming directly from their trusted doctor people would want to consume this information and would also share the useful information with near and dear ones. Leverage Youtube and other online video hosting platforms to create videos and spread the awareness. This can be a creative marketing idea for doctors.

Social Media

Having a social presence is always a good idea. You can mention offers and add valuable content like, tips and tricks, precautions etc for speciality you deal in. Add the videos uploaded on Youtube and other video marketing platforms to all your social channels to get more reach, and to provide valuable and shareable content to the audience. When people will share the content created it will develop trust in the audience and slowly and gradually build a brand for yourself

Google Ads

Running Google Ads is a good idea because a person is already searching for doctors and in this case if we showed up in the search results then it is more likely that they will book a consultation from us. This kind of marketing is pull marketing where customers is coming to the business and making a purchase or booking a consultation instead of business reaching out to audience when they are not even your target audience

Going Live

This is a very good strategy to engage with your audience and build trust. Doctors or specialists can go live on their social platforms like Faceebook and Instagram or even LinkedIn and answer users and patients’ questions there and then so that more and more people would want to engage with you on social media and your reach on social media can skyrocket. This marketing strategy for doctors in 2020 has really worked for them and helped them book more consultation appointments then before. 

Online Directories

Register yourself or clinic on online directories like Justdial, Yelp etc so that if someone searches for consultation and if these platforms rank then you can be present in these directors as well and make people book consultations from these platforms as well.

Newsletter and Email marketing

Time and again spread relevant information for your audience via emails. Information can be as simple as sending blogs, or sending them the videos which you release . Information about offers and other important stuff can also be circulated via emails. Email ensures regular touchpoints with your audience

Collaboration

Create a digital strategy to collaborate with other doctors and hospitals. They can be your affiliates and you can give them a percentage of your consultation. Word out mouth still works well. So why not use it. In the end sit back and relax. See what strategies worked for you and what strategy did not. Invest more on strategies that worked and try to find loopholes in strategies that didn’t work and optimize them. To know more about how to plan the execution of these strategies, contact our team of experts who have booked thousands of consultations for our doctor client’s

Mobile SEO and marketing.

70% of web traffic comes from mobile and on an average a person spends 5 hours and Consumers now spend more than five hours a day on their smartphones, and a recent AdWeek survey found 88% growth year over year in time spent watching videos on a smartphone. We need to optimize our doctors marketing strategy around mobile to leverage 70% of the users else we will loose on lot of potential customers

FAQ.

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