Understand Problem

We believe before we can solve a problem, we need to know exactly what the problem is, and we should put a good amount of thinking and resources into understanding it. Most organizations don’t heed this part as they are busy selling. Before we start the work we we try to understand the actual problem which business is phasing and ask plenty of questions to reach to core of the problem. That rigor needed, as we do not want to miss miss opportunities, waste resources, and end up pursuing initiatives that aren’t aligned with the end goal.